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Disruptive seltzer brand secures six-figure debt funding to support growth plans

DRTY Drinks will use the funding to enhance its working capital and accelerate growth

Maddie Dumpleton
21 April 2022

London-based drinks brand DRTY Drinks has secured a £250,000 invoice discounting facility from the alternative finance provider Growth Lending, to support growth as the brand builds on its significant listings in Waitrose and Ocado.  

Founded in 2019, DRTY Drinks offers carb-free hard seltzer in a range of natural fruit flavours. Since its launch, the brand has established a positive public and media profile, with glowing reviews received from national outlets including BBC Good Food, the Metro and The Daily Mail.  

The brand has gone from strength to strength since its inception in October 2019 and now, six-figure funding line from Growth Lending will provide the brand with further working capital as it aims to further execute its retail and D2C strategies.

DRTY Drinks has chosen to work with Growth Lending as the lender has vast experience working with growing and established businesses in the FMCG sector. The brand opted for the lender’s invoice discounting facility, which offers more flexibility than traditional invoice finance, enabling the business to maintain control over working capital as it executes its ambitious growth plans.

Julian Hornby, the principal at Growth Lending, says: “DRTY Drinks is a brand we have known for some time, with a fantastic founding team and huge growth plans in a booming drinks category.

“We are excited to be supporting the team’s ambitious plans as they continue to build market share”.

Matija Pisk, the founder of DRTY Drinks, says: “We have been really impressed with the speed and professionalism of the team at Growth Lending and are excited to work with them further as they support DRTY’s plans for growth.

“We’ve had an extremely exciting journey so far and are just getting started. The hard seltzer movement has exploded in popularity during the past couple of years and is only likely to grow further. We want to be at the forefront of this growth in the years to come and our latest funding round will be invaluable to these plans.”