In a competitive marketplace, it is vital to stand out, which is why our new branding is as bold and unique as the businesses we fund. Our managing director, Lauren Couch (above, left) and commercial director, Jack Trowbridge (right), talk us through the rebranding and explain how it fits into Growth Lending’s rapid evolution.
Growth Lending is relatively new to the market but is already making waves. How did the firm start out?
The core business that developed into Growth Lending was established in 2014 and was founded to support UK SMEs where traditional banks could not. Fast forward to now: we have 30 employees across offices in London, Bristol, Manchester and Cape Town, and we are targeting exponential growth in 2021.
Over the past year, Growth Lending has built on its existing foothold in the market to carve out its own niche. This has been borne out by our success in funding firms through the government’s Coronavirus Business Interruption Loan Scheme and the impressive uptake of our new revolving credit facility product.
Why was the rebranding so important for the business?
We want to stand out from the crowd and firmly believe that finance doesn’t have to be bland or mundane. We work with innovative, fast-growing SMEs, so it’s important to show them that we have those values in common, and we feel that the new brand goes a long way in demonstrating this.
Our culture is at the core of everything we do and the rebranding is no exception. I’m confident that it reflects what we aim to do at Growth Lending: fast, flexible and nuanced funding for SMEs.
How will it help to communicate your proposition?
We want businesses to feel that Growth Lending is approachable and that it is never too early – or a bad time – to begin a conversation about funding. SMEs often shy away from banks or invoice finance companies because they’ve had negative experiences in the past. We want to change that perception and we believe that our rebranding will help to bridge the gap. We’re also eager to show that finance can be both forward-thinking and different, something that we believe the new brand exemplifies.
How does Growth Lending’s new look represent the company’s culture?
As a team, we think outside the box; we’re flexible, creative and ambitious, for our clients as well as ourselves. It was important to reflect this in the new brand, and I feel it accurately portrays the type of people we are, the way we work and how we aim to support our clients. I can see all of our cultural qualities in our design team’s original illustrations and I hope others can too.
What else makes Growth Lending different?
Our goal is to make funding simple for every business we work with. All of the firms we fund are unique and we believe that their funding should be, too. That’s why we provide bespoke facilities to fit their needs. We make our own decisions about how much we lend, so we can often provide higher amounts. And our facilities are flexible, with no lengthy administrative process, which is essential for the ever-evolving SMEs we fund.
We also have a “can do” attitude – our team will exhaust every option to support the range of clients that come across our desk. This approach is critical, now more than ever, in what is a turbulent economic environment following Covid-19.